How Glass Display Cases Can Maximise Sales In Your Store

Glass display cases are an excellent way to present goods in your store, and can help to influence customer purchase decisions. They are aesthetically pleasing items in themselves, and also showcase your products to best advantage, while keeping them protected and secure. Here are some of the benefits of using glass cabinets in a retail setting.

They are a focal point

Customers will be immediately drawn to the contents of brightly lit transparent glass displays, which are easily visible and therefore attract more attention than products displayed on shelves. Customers will be effortlessly attracted to the higher-value items that are generally placed in the displays, and are also more likely to make purchases.

Quality and sophistication 

Presenting products carefully in glass displays adds to the perceived value of the items, meaning that they will appear more attractive to customers looking for high quality products. If you have unique items to sell, placing them in glass cases can add to the air of exclusivity, and you may find that customers are more likely to accept higher price points.

Safety and security 

Unfortunately, high-value products will always attract potential thieves. If you display costly items on open shelves they are more likely to be lifted, but taking items unlawfully from a glass case is a much more difficult operation. The glass will be toughened to withstand hard impacts, so it will take a lot of effort to break it. 

Additionally, the display cases can be fitted with locks and alarms to add an extra layer of security. The cases not only protect goods from shoplifters, but also from dust, pollution, and accidental damage.

Contributing to optimum store layout

Glass cabinets contribute to a neat and organised layout of the shop floor, making products easy to find and view. They can be centrally located to allow for viewing from multiple angles, meaning that you put a lot of smaller items in one place without creating a lot of clutter around the store.

This leaves other areas free to display more stock, and also makes it easier for staff to make inventories and swiftly replace sold items. Furthermore, customers can easily view the products from multiple angles without having to lift it from the shelf and handle it.

This minimises the risk of breakages and shop soiled items, and also shows off the item to full effect. 

Timeless elegance

A glass cabinet is a long-term investment that will uplift your whole store with a sense of timeless elegance and sophistication, and will not go out of style. Therefore you will already be well on your way to creating an identity for your store, especially when the case is teamed with well-designed lighting that highlights the contents rather than casts shadows. 

Different styles of glass display case

The specific type of case you use may depend on the size and type of your store, and the type of products you are selling.

Countertop display cases

Countertop displays are ideal for smaller items such as jewellery and watches, electronics, and trinkets. They allow customers to view intricate details up close, and can be combined with internal lighting to show off glittering gemstones to best advantage. This type of display will naturally draw the eye, and are perfect for luxury products with high price points. 

Tower display cases

Tall freestanding or bespoke fitted display cases maximise the amount of items you can display without taking up too much valuable floor or counter space. They are ideal for displaying larger products at eye level, such as ceramics, memorabilia, silverware, fashion accessories, and so on. 

Curio cabinets

Curio cabinets are free-standing glass-fronted units that display products at eye level. They are a good fit for shops with a more homely feel, such as antique and collectables stores, small boutiques and gift shops, or galleries and craft shops. 

Showcase cabinets

At the other end of the scale, larger retail stores such as high-end department stores may install large showcase units with multiple layers of shelving and separate compartments. They may incorporate bigger spaces for fashion mannequins in designer clothes stores, particularly when the clothing is in the higher price brackets. 

These cabinets can also be used for displaying larger ornamental items and electronic goods.